Questions to answer before incorporating microcurrent into your business
Estimated Reading Time: 3 MinutesWhen deciding how to introduce microcurrent technology, the GTO technique, and the mask system into their business, beauty professionals should ask themselves the following key questions:
Business Goals and Client Needs
What are my business objectives?Am I looking to attract new clients, offer premium services, or differentiate my business from competitors?
How will these additions help me achieve these goals?
How will these additions help me achieve these goals?
Who is my target clientele?Are they seeking advanced anti-aging treatments, relaxation therapies, or non-invasive alternatives like BEAM protocols?
Will they value non-toxic, preventative aesthetics as an alternative to Botox or fillers?
Will they value non-toxic, preventative aesthetics as an alternative to Botox or fillers?
What is the demand for these services in my area?Are other beauty professionals offering microcurrent or similar treatments? How can I stand out?
What client concerns am I addressing?Do they want improvements in collagen production, skin elasticity, or stress reduction?
Training and Expertise
What training will I need?Do I have the knowledge to implement microcurrent and GTO techniques effectively, or will I need specialized training, such as the BEAM Aesthetic Consultant program?
How will I integrate these services into my current offerings?Will they be standalone treatments or combined with other services like facials or body contouring?
Do I have the time to master the techniques?How long will it take to learn the protocols and train staff, if applicable?
Equipment and Products
What equipment will I need to get started?Do I have access to the AXION Wave device, Q-tip probes, Mag Tips, stainless steel globes, or other essential tools?
How will I manage the cost of equipment and products?Do I want to take advantage of financing options, like those offered by VenturaDesigns, or bundle packages like the BEAM System?
Will I need to invest in consumables like masks, serums, and activator powders?Can I secure a reliable source of these items to ensure consistent service?
Marketing and Client Communication
How will I educate clients about the benefits of these treatments?Will I use social media, in-salon promotions, or direct communication to highlight the benefits?
What messaging will I use to promote these services?How will I position these treatments as non-invasive, cutting-edge, and safe?
How will I price these services?Will I offer introductory rates, package deals, or premium pricing for the exclusivity and results of these treatments?
Operational Considerations
How will I schedule these treatments?Do I have enough time slots to accommodate these longer or more specialized services?
Do I have the appropriate space and environment?Is my treatment room equipped for microcurrent devices, LED bars, or other equipment needed for the GTO and mask system?
How will I measure and track results?Will I document before-and-after photos or collect client testimonials to showcase the effectiveness?
Regulatory and Ethical Concerns
Are there any licensing or regulatory requirements I need to meet?Do I need additional certifications to offer microcurrent treatments?
How will I ensure safety and hygiene?Do I have protocols in place to maintain cleanliness and protect clients?
By thoughtfully addressing these questions, beauty professionals can strategically and effectively integrate microcurrent, the GTO technique, and mask systems into their business for maximum impact.